The CURE Pharmaceutical business model is based on forming Pharmaceutical Alliances with in-country businesses to finish, market, and sell pharmaceutical and non-pharmaceutical drugs. A Pharmaceutical Alliance is different from both a strategic alliance and from a mere principal-agent relationship. It provides CURE Pharmaceutical not only with access to local distribution, but it also enhances entrepreneurial initiative in the target markets. At the same time, our pharmaceutical alliance partners not only receive high-quality products but also get access to our advanced technological know-how.