SeraLabs is a Leading CBD Health, Wellness & Beauty Company Kidman’s partnership is exclusively with SeraLabs Topicals

LOS ANGELES & OXNARD, Calif. – CURE Pharmaceutical Holdings (OTCQB: CURR) wholly owned subsidiary, The SeraLabs, Inc., has enlisted Oscar, Golden Globe and Emmy Award-winning Nicole Kidman as the brand’s first-ever strategic business partner and global brand ambassador for their topical products. In addition to being the face of the brand, Kidman will play an integral role in the strategic direction of product development and messaging.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201208005444/en/

“We could not be more excited by Nicole’s decision to join our team,” says Nancy Duitch, SeraLabs CEO and CURE Pharmaceutical Chief Strategic Officer. “We wanted to work with someone who genuinely cares about growing the business as much as we do. A person just looking to lend their name was never going to work for us. She is savvy, forward thinking and embodies our brand values.”

Kidman became a proponent of the benefits of topical CBD when she experimented with it on an ankle injury last summer. She will bring her vast experience of the beauty sector to help SeraLabs boost its multi-channel distribution efforts and sales for its anti-aging skincare line, Seratopical