Nancy Duitch joined CURE Pharmaceutical as the CEO of wholly owned subsidiary, The Sera Labs, which she founded and sold to CURE Pharmaceutical in September 2020. She continues to lead The Sera Lab as its CEO and has added the roles of Chief Strategic Officer and Board member of CURE Pharmaceutical. Ms. Duitch is an entrepreneur and leader in the consumer products industry and has built successful global branding campaigns that have generated more than $3 billion in consumer product sales for many well-known and beloved national and international brands, including Ab Roller, Ab Trainer, Biotopical Skin Care, Bun & Thigh Max, Ab Revolutionizer, Ultimate Lean Routine, My Place, and The Eyes Have it by Donna Mills. Sera Labs has redefined the sectors of health, wellness, and beauty by creating science-backed, proprietary formulations that use exceptional ingredients, including CBD. The Sera Labs’ more than 20 products are sold under the brand names Sera Labs®, SeraRelief™ and Seratopical™. Prior to founding The Sera Labs, Ms. Duitch held various executive management and consulting positions with companies including Pep Boys, Spa Formula Cosmetics, Kent & Spiegel Marketing, Vertical Branding and VisionWorx. She also co-founded The C.A.R.E Foundation in 1995 to raise awareness about, and help fight, sudden death in children and young adults.