Leadership

Nancy Duitch

Founder and CEO of Sera Labs and Chief Strategic Officer of the Wellness Division of CURE Pharmaceutical

Founder and CEO of Sera Labs and Chief Strategic Officer of the Wellness Division of CURE Pharmaceutical

Nancy Duitch joined CURE Pharmaceutical in September 2020 as the CEO of wholly owned subsidiary, The Sera Labs, and as Chief Strategic Officer of CURE’s Wellness Division after selling the company she founded and ran as CEO to CURE.  Nancy has more than 30 years as an entrepreneur and leader in the consumer products industry and is responsible for building successful global branding campaigns that have generated more than $3 billion in consumer product sales for some of the most well-known and beloved national and international brands, including Ab Roller, Ab Trainer, Biotopical Skin Care, Bun & Thigh Max, Ab Revolutionizer, Ultimate Lean Routine, My Place The Eyes Have it by Donna Mills, among others.

Sera Labs has redefined the sectors of health, wellness, and beauty by creating science-backed, proprietary formulations that use exceptional ingredients, including CBD. Sera Labs’ more than 20 products are sold under the brand names Sera Labs®, SeraRelief™ and Seratopical™.

Nancy’s long-running track record of developing successful products and campaigns ranked her as a top marketer in America. She has been recognized among the “Top 25 Most Innovative People in DRTV,” and was profiled in Response Magazine. She also was recognized for business excellence with the “Top Women in Health, Wellness and Beauty” award from Drug Store News​.

Prior to founding The Sera Labs, Nancy held various executive management and consulting positions with several high-profile companies including Pep Boys, Spa Formula Cosmetics, Kent & Spiegel Marketing, Vertical Branding and VisionWorx. Nancy also co-founded The C.A.R.E Foundation in 1995 to raise awareness about, and help fight, sudden death in children and young adults.